Worked Example: Default SaaS GRR % & NDR / NRR % Scenario
Calculate both Gross Revenue Retention (GRR %, capped at 100%, excluding expansion) and Net Dollar Retention (NDR / NRR %, including upsell expansion) from starting cohort ARR.
- Enter parameters for SaaS GRR % & NDR / NRR % in the input controls.
- Apply formula: GRR% = (StartingARR − ChurnARR − ContractionARR) / StartingARR × 100; NDR% = (StartingARR + ExpansionARR − ChurnARR − ContractionARR) / StartingARR × 100.
- Inspect the 3 interactive SVG charts and comparison table for sensitivity across input ranges.
Result: Produces instant SaaS GRR % & NDR / NRR % output with domain-verified units and sensitivity table.
Business & Marketing · SaaS & Subscription Metrics
SaaS Gross Revenue Retention (GRR %) vs. Net Dollar Retention (NDR / NRR %) Calculator: inputs, method, and how to read the result
Calculate cohort GRR % (max 100%) and NDR / NRR % from starting ARR, expansion, and churn.
Choose inputs for the case you are checking
The defaults are illustrative. Replace them with values for your case and keep the units shown beside each field.
- Display Currency: Amounts are treated in the selected currency; no foreign-exchange conversion is applied.
- Starting Cohort Arr: Starting Annual Recurring Revenue of the existing customer cohort 12 months ago.
- Cohort Expansion Arr: Expansion ARR from upsells and seat growth within that cohort.
- Cohort Contraction Arr: Downgrade / contraction ARR within that cohort.
What the calculation includes
With the default values shown, GRR % & Net Dollar Retention (NDR %) is 89% GRR • 113% NDR. The calculation follows SaaS GRR % & NDR / NRR % Formula; the formula and variable definitions above show how the inputs combine.
One-input check: With the other defaults held constant, changing Starting Cohort Arr from 10,000,000 USD to 11,000,000 USD changes GRR % & Net Dollar Retention (NDR %) from 89% GRR • 113% NDR to 90% GRR • 111.8% NDR. This is a comparison inside the calculator's stated model, not a prediction.
Where to use caution
- Inputs are within standard operating ranges for the specified equation.
- Extreme boundary conditions may require specialized empirical adjustments.
Scope: Global Standard Check the assumptions and limitations against your situation before relying on the estimate.
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