App Ad & Subscription Revenue Calculator

Project hybrid app monetization combining ad impressions/fill-rate/eCPM with subscription proceeds net of store fees.

Estimated Monthly Net App Revenue
USD 16,908.20
Annualized Run Rate: USD 202,898.40/yr (after 15% store fee)
Monthly Ad Revenue (30d) USD 11,475.00
Net Subscription Proceeds USD 5,433.20
App Store Fee (15%) USD 958.80
Filled Monthly Impressions 2,550,000
Inputs
Amounts are treated in the selected currency; no foreign-exchange conversion is applied.
users / day
Average daily active free-tier users.
ads / user
Average banner/interstitial/rewarded ad requests per daily user.
%
Percentage of ad requests successfully filled by an ad.
USD ($)
Blended revenue per 1,000 filled impressions across geographies/formats.
subscribers
Total active monthly paying subscribers.
USD / mo
Gross monthly subscription price charged to users.
Platform fee deducted from gross subscription sales.
Results & Graph
Estimated Monthly Net App Revenue
USD 16,908.20
Annualized Run Rate: USD 202,898.40/yr (after 15% store fee)
Monthly Ad Revenue (30d)
USD 11,475.00
USD 382.50/day at USD 4.50 eCPM
Net Subscription Proceeds
USD 5,433.20
Gross: USD 6,392.00
App Store Fee (15%)
USD 958.80
Filled Monthly Impressions
2,550,000

Monthly App Monetization Breakdown

Ad Revenue vs. Net Subscription Proceeds vs. Store Fee
Graph 1 • Monthly App Monetization Breakdown Ad Revenue vs. Net Subscription Proceeds vs. Store Fee
In-App Ad Revenue: USD 11,475.00Net Subscription Revenue: USD 5,433.20Store Commission (15%): USD 958.80 In-App Ad Revenue USD 11,475.00 Net Subscription Revenue USD 5,433.20 Store Commission (15%) USD 958.80
Graph 2 • Revenue vs. Cost / Overhead Share Ring Proportional unit economics composition
TOTAL USD 17,900.00 In-App Ad Revenue 11.5k (64.2%) Net Subscription Revenue 5.4k (30.4%) Store Commission (15%) 958.8 (5.4%)
Graph 3 • Monthly Net App Revenue Across Active User (DAU) Multipliers Shows how rates or revenues scale with utilization and volume
0 28.9k 57.9k 0.5× DAU: 8,934 8.9k 0.5× DAU 1× DAU: 17,867 17.9k 1× DAU 1.5× DAU: 26,801 26.8k 1.5× DAU 2× DAU: 35,734 35.7k 2× DAU 3× DAU: 53,601 53.6k 3× DAU
Summary: Monthly ad revenue is USD 11,475.00, net subscription revenue is USD 5,433.20, and store commission is USD 958.80.
Summary: With 25,000 DAU generating 4 ad requests/day at a 85% fill rate and USD 4.50 eCPM, monthly ad revenue is USD 11,475.00. Combined with 800 subscribers at USD 7.99/mo (USD 5,433.20 net after 15% store commission), total monthly net revenue is USD 16,908.20.
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Interactive chart & math engine powered by CalculatorGraph

Formula & Mathematical Methodology: Ad Impression eCPM & Net Subscription Proceeds Equations

Ad Revenuedaily = DAU × Impr/DAU × Fill Rate1000 × eCPM
Net Subscription = Subscribers × Price × (1 − Store Fee)
DailyAdRev = [ (DAU × AdsPerDAU × FillRate) / 1000 ] × eCPM; NetSubRev = Subscribers × Price × (1 − StoreFee%)
  • FillRate: Filled impressions divided by total ad requests
  • eCPM: Effective publisher earnings per 1,000 filled impressions

Rounding: Rounded to 2 decimal places.

Worked Example: 25,000 DAU (4 Ads/Day, 85% Fill, $4.50 eCPM) + 800 Subscribers at $7.99 (15% Fee)

A hybrid freemium app monetizes free users via ads and power users via a $7.99/mo subscription under the 15% Small Business tier.

  1. Daily filled impressions = 25,000 × 4 × 0.85 = 85,000/day.
  2. Daily ad revenue = (85,000 ÷ 1,000) × $4.50 = $382.50/day → $11,475.00/month (30 days).
  3. Gross subscription revenue = 800 × $7.99 = $6,392.00; Net after 15% fee = $5,433.20.
  4. Combined monthly net revenue = $11,475.00 + $5,433.20 = $16,908.20/month.
Result: $16,908.20/month net ($202,898.40/year run rate).

Frequently Asked Questions

How do Apple and Google qualify developers for the 15% commission rate?

Both Apple’s App Store Small Business Program and Google Play’s reduced service fee tier charge 15% on the first $1M of annual developer earnings, and 15% on auto-renewing subscriptions after 12 months of continuous paid service.

Business & Marketing · Mobile & Web App Monetization

App Ad & Subscription Revenue Calculator: inputs, method, and how to read the result

Project hybrid app monetization combining ad impressions/fill-rate/eCPM with subscription proceeds net of store fees.

Choose inputs for the case you are checking

The defaults are illustrative. Replace them with values for your case and keep the units shown beside each field.

  • Display Currency: Amounts are treated in the selected currency; no foreign-exchange conversion is applied.
  • Daily Active Users (DAU): Average daily active free-tier users.
  • Ad Requests per DAU per Day: Average banner/interstitial/rewarded ad requests per daily user.
  • Ad Network Fill Rate: Percentage of ad requests successfully filled by an ad.

What the calculation includes

With the default values shown, Estimated Monthly Net App Revenue is USD 16,908.20. The calculation follows Ad Impression eCPM & Net Subscription Proceeds Equations; the formula and variable definitions above show how the inputs combine.

One-input check: With the other defaults held constant, changing Daily Active Users (DAU) from 25,000 users / day to 27,500 users / day changes Estimated Monthly Net App Revenue from USD 16,908.20 to USD 18,055.70. This is a comparison inside the calculator's stated model, not a prediction.

Where to use caution

  • Uses a 30-day standard month for ad revenue normalization.
  • eCPM varies significantly by user geography (Tier-1 vs Tier-3), ad format (rewarded video vs banner), and seasonal Q4 advertiser demand.

Scope: Global Check the assumptions and limitations against your situation before relying on the estimate.

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