App Ad & Subscription Revenue Calculator

Project hybrid app monetization combining ad impressions/fill-rate/eCPM with subscription proceeds net of store fees.

Estimated Monthly Net App Revenue
$16,908.20
Annualized Run Rate: $202,898.40/yr (after 15% store fee)
Monthly Ad Revenue (30d) $11,475.00
Net Subscription Proceeds $5,433.20
App Store Fee (15%) $958.80
Filled Monthly Impressions 2,550,000
Inputs
users / day
Average daily active free-tier users.
ads / user
Average banner/interstitial/rewarded ad requests per daily user.
%
Percentage of ad requests successfully filled by an ad.
USD ($)
Blended revenue per 1,000 filled impressions across geographies/formats.
subscribers
Total active monthly paying subscribers.
USD / mo
Gross monthly subscription price charged to users.
Platform fee deducted from gross subscription sales.
Results & Graph
Estimated Monthly Net App Revenue
$16,908.20
Annualized Run Rate: $202,898.40/yr (after 15% store fee)
Monthly Ad Revenue (30d)
$11,475.00
$382.50/day at $4.5 eCPM
Net Subscription Proceeds
$5,433.20
Gross: $6,392.00
App Store Fee (15%)
$958.80
Filled Monthly Impressions
2,550,000

Monthly App Monetization Breakdown

Ad Revenue vs. Net Subscription Proceeds vs. Store Fee
Graph 1 • Monthly App Monetization Breakdown Ad Revenue vs. Net Subscription Proceeds vs. Store Fee
In-App Ad Revenue: $11,475Net Subscription Revenue: $5,433.2Store Commission (15%): $958.8 In-App Ad Revenue $11,475 Net Subscription Revenue $5,433.2 Store Commission (15%) $958.8
Graph 2 • Revenue vs. Cost / Overhead Share Ring Proportional unit economics composition
TOTAL $17.9k In-App Ad Revenue 11.5k (64.2%) Net Subscription Revenue 5.4k (30.4%) Store Commission (15%) 958.8 (5.4%)
Graph 3 • Monthly Net App Revenue Across Active User (DAU) Multipliers Shows how rates or revenues scale with utilization and volume
0 28.9k 57.9k 0.5× DAU: 8,934 8.9k 0.5× DAU 1× DAU: 17,867 17.9k 1× DAU 1.5× DAU: 26,801 26.8k 1.5× DAU 2× DAU: 35,734 35.7k 2× DAU 3× DAU: 53,601 53.6k 3× DAU
Summary: Monthly ad revenue is $11,475.00, net subscription revenue is $5,433.20, and store commission is $958.80.
Summary: With 25,000 DAU generating 4 ad requests/day at a 85% fill rate and $4.5 eCPM, monthly ad revenue is $11,475.00. Combined with 800 subscribers at $7.99/mo ($5,433.20 net after 15% store commission), total monthly net revenue is $16,908.20.

Formula & Mathematical Methodology: Ad Impression eCPM & Net Subscription Proceeds Equations

Ad Revenuedaily = DAU × Impr/DAU × Fill Rate1000 × eCPM
Net Subscription = Subscribers × Price × (1 − Store Fee)
DailyAdRev = [ (DAU × AdsPerDAU × FillRate) / 1000 ] × eCPM; NetSubRev = Subscribers × Price × (1 − StoreFee%)
  • FillRate: Filled impressions divided by total ad requests
  • eCPM: Effective publisher earnings per 1,000 filled impressions

Rounding: Rounded to 2 decimal places.

Worked Example: 25,000 DAU (4 Ads/Day, 85% Fill, $4.50 eCPM) + 800 Subscribers at $7.99 (15% Fee)

A hybrid freemium app monetizes free users via ads and power users via a $7.99/mo subscription under the 15% Small Business tier.

  1. Daily filled impressions = 25,000 × 4 × 0.85 = 85,000/day.
  2. Daily ad revenue = (85,000 ÷ 1,000) × $4.50 = $382.50/day → $11,475.00/month (30 days).
  3. Gross subscription revenue = 800 × $7.99 = $6,392.00; Net after 15% fee = $5,433.20.
  4. Combined monthly net revenue = $11,475.00 + $5,433.20 = $16,908.20/month.
Result: $16,908.20/month net ($202,898.40/year run rate).

Frequently Asked Questions

How do Apple and Google qualify developers for the 15% commission rate?

Both Apple’s App Store Small Business Program and Google Play’s reduced service fee tier charge 15% on the first $1M of annual developer earnings, and 15% on auto-renewing subscriptions after 12 months of continuous paid service.

Business & Marketing • Mobile & Web App Monetization Guide

How to Use the App Ad & Subscription Revenue Calculator: Practical Guide & Visual Analysis

Model both ad-supported monetization (using realistic fill-rate and eCPM assumptions) and recurring in-app subscriptions with configurable Small Business Program (15%) or standard (30%) platform fees. Whether you are researching admob revenue calculator, ecpm calculator, app store fee calculator, mobile app revenue estimator, in app subscription revenue, this interactive tool helps you estimate monthly and annual mobile/web app net revenue from in-app ads (DAU, impressions, fill rate, eCPM) and subscriptions after configurable 15% or 30% app store commissions.

Interpreting the 3 Custom Visual Graphs & Key Outputs

As you adjust Daily Active Users (DAU), Ad Requests per DAU per Day, Ad Network Fill Rate, Effective Cost Per Mille (eCPM), the calculator immediately computes Estimated Monthly Net Revenue ($), Annualized Net Revenue Run Rate ($), Monthly Ad Revenue (30d), Net Subscription Proceeds & Store Commission and updates all three domain-specific SVG charts in real time. Instead of relying on a single static figure, you can inspect the primary domain diagram, component breakdown, and multi-point trajectory curve to see how changing your inputs shifts the final result. Use the Compare (up to 3 scenarios) button to evaluate side-by-side variations before making a decision.

Real-World Benchmark & Planning Tips (Global)

In our benchmark scenario (25,000 DAU (4 Ads/Day, 85% Fill, $4.50 eCPM) + 800 Subscribers at $7.99 (15% Fee)), $16,908.20/month net ($202,898.40/year run rate). Keep in mind that uses a 30-day standard month for ad revenue normalization. For related calculations in Business & Marketing, explore SaaS Metrics Calculator (MRR, ARR, LTV, CAC & Break-Even), Marketing ROAS, CPC, CPM, CPA & CTR Calculator, API Token Cost Calculator.